Postproduction and CGI: Luminous Creative Imaging / Postworks Imaging
Photography: Edo Kars
Agency: Havas Worldwide Düsseldorf
This project was created for Lloyds Pharmacy. We were asked to create these scenes where certain vegetables looked like pieces of fruit. We decided that the texts could be created from that vegetable as well. The texts were handwritten while the vegetable texts were all created in CG. The peeler was also created in CG.
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Production breakdown of the tomato visual
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Production breakdown of the potato visual
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Mudbox sculpting scene
Preliminary sketch
Preliminary sketch
Preliminary sketch