CGI and Postproduction: Luminous Creative Imaging (when working at Souverein)
This project was created as a promotional campaign for the Nike RED campaign. It is a combination between 3D and photography. The model Drogba was shot without anything in his hands. The laces were then created in 3D and integrated into the photography. The 3D hands were created as reflection and shadow influence.
close-up
close-up
close-up
3D view
3D view
The "Lace Up Save Lives" book made by Nike
close-up