The Most Beloved Guitar Alive
Print ad for Relish Guitars Switzerland, promoting their flagship guitar Jane.
Concept: Frédéric Müller
Client: Relish Brothers AG, Switzerland
CGI / Retouching: Frédéric Müller
Special thanks to: Luminous Creative Imaging, Netherlands
Close-ups:
CGI production-process:
Modeling the human hand shape:
Photographing hands to create high resolution textures:
Developping realistic skin shader with mental ray's layered mila shader through a combination of scatter, diffuse and reflection layers:
Post-production / Retouching breakdown:
Find the first visual of the campaign here: "The Sexiest Guitar Alive"
Find the second visual of the campaign here: "The Most Seductive Guitar Alive"
Special Thanks:

...to Relish Guitars Switzerland for the creative freedom and support. 

www.relishguitars.ch
 
...to friends at Luminous Creative Imaging for tips, tricks and your expertise during print finishing.

&
...to you, for watching!
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