The Most Beloved Guitar Alive
Print ad for Relish Guitars Switzerland, promoting their flagship guitar Jane.
Concept: Frédéric Müller
Client: Relish Brothers AG, Switzerland
CGI / Retouching: Frédéric Müller
Special thanks to: Luminous Creative Imaging, Netherlands
CGI production-process:
Modeling the human hand shape:
Photographing hands to create high resolution textures:
Developping realistic skin shader with mental ray's layered mila shader through a combination of scatter, diffuse and reflection layers:
Post-production / Retouching breakdown:
Find the first visual of the campaign here: "The Sexiest Guitar Alive"
Find the second visual of the campaign here: "The Most Seductive Guitar Alive"
Special Thanks: Relish Guitars Switzerland for the creative freedom and support. friends at Luminous Creative Imaging for tips, tricks and your expertise during print finishing.

& you, for watching!
Back to Top