CGI and postproduction: Luminous Creative Imaging
Concept design and sketching: Luminous Creative Imaging
Photography: Cade Martin
Client: SHRM
Part of a series of images for SHRM's annual conference in Chicago 2013 (Society for Human Resource Management http://www.shrm.org).
 
More about this event can be found on http://annual.shrm.org/

The series promotes different parts of Chicago and uses words integrated in the surroundings to say how much better the conference is compared to the previous years.

This one was at the Chicago River featuring the "El" train.

The background was shot and the construction forming the word "Faster" was created by us in 3D.
SHRM - "Bigger"
close-up
close-up
Fluid dynamic solution in Maya
Preliminary sketch
SHRM - "Faster"
close-up
close-up
close-up
close-up
3D view
3D view
3D view

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