CGI and postproduction: Luminous Creative Imaging
Concept design and sketching: Luminous Creative Imaging
Photography: Cade Martin 
Client: SHRM
 
Part of a series of images for SHRM's annual conference in Chicago 2013 (Society for Human Resource Management http://www.shrm.org).
 
More about this event can be found on http://annual.shrm.org/

The series promotes different parts of Chicago and uses words integrated in the surroundings to say how much better the conference is compared to the previous years.

These ones were at Lake Michigan, Crown Fountain and the McCormick Convention Center.

The background was shot and the sandcastle was designed and created by us in 3D. 
SHRM "Savvier"
close-up
close-up
close-up
3D view
3D view
preliminary sketch
SHRM - "Smarter"
close-up
close-up
3D-view
SHRM - "Stronger"
close-up
cloe-up
close-up

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