Luminous Creative Imaging - SHRM - "Sharper" and "Brighter"

CGI and postproduction: Luminous Creative Imaging
Concept design and sketching: Luminous Creative Imaging
Photography: Cade Martin

Client: SHRM

Part of a series of images for SHRM's annual conference in Chicago 2013 (Society for Human Resource Management http://www.shrm.org).

More about this event can be found on http://annual.shrm.org/

The series promotes different parts of Chicago and uses words integrated in the surroundings to say how much better the conference is compared to the previous years.

These two were at the Navy Pier and the Chicago River.

For the Navy Pier, the background was shot and the letters and the construction attaching them to the giant ferris wheel were created by us in 3D.
For the Chicago river, the background was shot in multiple segments and the water wake trails shaping the letters were created by us in 3D and then integrated into the river.